Not Your Granddaddy's Sales Training

Sales has changed...but has the training? Transforming sales teams & individual reps into high-performing, top producers with a pitch-free, human-centered, CUSTOMIZED sales process that resonates with today's buyers and customers. I guarantee you will increase your sales and balloon your bottom line.

DITCH the pitch & STOP Feeling Like a Salesperson!

My 7 Secrets Sales Philosophy teaches you how to implement a people-focused sales system backed by science. By using stories, emotion, body language and human connection, you’ll stop feeling like a salesperson and instead feel confident, help your customers, and increase your income.

Couple this with my patented Sales Process Assessment Program, and/or my Customer Journey Evaluation Consultation, and you'll be ready to explode your sales to the next level.

Schedule a conversation today to get started.

How I Can Help You Fix Your Sales:



That individuals that hire coaches or participate in self-improvement programs are among the top 10% in their respective fields?

That sales teams will retain and put into action 63% MORE INFORMATION from an outside authority than their own management team?

Are you ready to be in those top percentages?

Let me help you or your team with customized workshops, seminars, courses, training days or individual coaching packages that focus on not only 𝐡𝐨𝐰 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐧𝐮𝐦𝐛𝐞𝐫𝐬, but these many other critical metrics of success:

🟥 Sales teams or individual moral and/or mental health

🟥 Client retention and customer service

🟥 Pricing strategies

🟥 Proposal writing

🟥 Referral strategies

🟥 Follow-up sequences and strategies

🟥 Improving testimonials that will lead to more business

🟥 How to sell without feeling like a salesperson

What Clients Are Saying

“Allan is an extraordinary leader, facilitator, and collaborator. He can effortlessly command the room and draws you in with his storytelling and relatability. Whether you’re looking to increase sales, improve team cohesion, or boost overall sales knowledge, Allan is the first call you should make. He’s definitely my go-to consultant!”

Brittany Drozd

Owner/CEO of Brittany Drozd Coaching

“Allan Langer is a powerful teacher, trainer, sales coach, and leader. His knowledge base is vast and he is always learning and trying new methods to meet the needs of his clients. Allan is a role model for building relationships, selling without selling, and professional outreach. He is a true professional and expert in his field while adding empathy and humor to the mix.”

Patricia Raskin

Owner/CEO of Raskin Resources Production

“We think of sales as a dirty word, something to be fearful of. Allan is an ethical guide to a place where sales is directed by honesty, values and shared relationship building. Talk to Allan and let him find that place where you are the most fulfilled because you now love what you do and more importantly you love why you do it. It's one thing to find out how to sell more but learning how to sell better is much more satisfying.”

Steve Mason

Owner/CEO of Steve Mason Photographer

“I hired Allan for two days worth of training for my retail sales staff, and in just two days, he helped increase our sales by over 30%, just by energetic training and having us implement his simple philosophies. All of his teachings and insights are spot on. Best money I ever spent, hire him!”

Jan Cole

Owner/CEO of Zoltrain, Inc.

“Allan has mastered the ability to connect with people and develop relationships in order to achieve results. If you are looking for a sales and marketing professional to reinvigorate your team, train your sales staff on the best sales tactics, or help your company build a bridge between sales and marketing initiatives, I highly recommend Allan. You won’t regret it!"

Jonathan Monterecy

Agency Director of Trailblaze Marketing

“When it comes to sales training, no one does it better than Allan. Period. Allan can help an individual or organization generate more sales than they ever thought possible. I’ve learned so much from him, and I’m forever grateful for that. If your sales are down, and you don’t know why, he’s definitely the ‘go-to guy’ who can turn things around for you. Super professional, down to earth and a person I’m glad to have in my corner. Highly recommended!”

Ed Mcdonough

CEO/Owner of ECE Marketing

“From overreaching principles and strategies to technical details on body language and communication, Allan presents a dynamic detour from the same old sales books that populate bookshelves today, and the talks everyone has heard before. He will take your message and clarify everything so that your sales take off, and get everyone you have on the same page.”

Brad Camiel

Owner/President of Isaaksin Solar

“Allan consistently chooses quality over quantity. When he says 'sell human' he means it. In the saturated space of sales and marketing, Allan has found a way to stand out and add value. Allan remains relevant in his readiness to adapt and change with the times in ways that utilize technology without losing personality. Ask him anything!”

Katrina JC Fuhrman

Sipp Verizon Sales Execution

“I liked Allan’s book so much that I asked him to coach me. His gift for thoughtful questioning and active listening revealed hidden opportunities in my approach to selling. Working with Allan I was encouraged to "ditch the pitch” and show up with my customers as a caring human, not a salesman. Anyone wanting to grow their business ought to read Langer's book and hire him!”

Martin T Misenhimer

3 Ways to Build a Sales System That Provides Better Results & Happier Customers

1. Schedule a Conversation

We’ll get together to discuss your biggest sales challenges, personal goals, and the problems you face with your current sales system.

2. Implement the 7 Secrets Sales System

After a thorough evaluation of your existing sales process, I will create a customized plan based on the 7 Secrets Sales System and help your team execute it in a way that works for them.

3. Increase Your Sales & Feel Better Doing It

Using story, emotions, and personal connection, you'll be able to sell with integrity, increase your sales, and feel proud of what you do.


Unlike what most companies think, pricing is psychological. It should not be arbitrary or determined by an algorithm. How can you position your price as a sales tool and make customers eager to buy your product?

In this guide, you’ll find practical yet effective strategies you can employ to make your product or service look and FEEL like the best buy. Fill out the form on this page to get your copy.